Magazine Advert for Album

During our editing day, I created the magazine advert to contribute to our overall product. I researced the different conventions for what is required for an advert for this industry. I found that there is a huge focus apon the connections between both the album and the advert. The reason for this, is that the public can make an immediate connection with both products.

I researched different fonts to see which one was suitable for the artist and what image she would like to portray. After looking through photoshop font's, I found that there was none that would in fact suit the artist with a close connection. I therefore, downloaded a varitey of fonts off a website - 'da font' to experiment with how it appeared on the magazine and album. Both products needed to be connected with one another, therefore, the font is needed to be used in both, to give the automatic connection. I finally went for the font 'ElegantLight', due to the fact that its bold but simple. This gives the imperssion of the artist being outstanding and bold with a hint of being serious about her carrer. With both the titles, I decided to use capital letters making the lettering stand out for the most important sections within the advert. 

I used the main image for the middle that is in the digipack as an inlay. The reason for this, is that both products have to be connected with aspects that are similar or used in both. I took the image of our actress in a corridor of trees, I used this area as it was also used during the filming of one of our scenes in the music video. I gave Amelia this top to wear during this particular photoshot as I felt it relates to university with the wording and bright/bold colours. In this photo, Amelia is barefoot to push the conventions of this genre. It allows a connection between the image and album name, due to the lack of footwear in an outdoor and rural destination. The flowered headband that Amelia is wearing contracts with the autumn surrounding but still maintains the indie genre; once again, linking to the album name 'Misplaced.' I added the ballons into the image as an outspoken focus point, with summer colours clashing with the seasonal background these objects identify the individual theme.

To connect both the products together, I used the image of the front cover of the album on the poster, the reason for this, is to allow the audience to immediatly associate the digipack and poster together. With the front cover the album being black and white, I feel that it works well with the black background, giving a connection between both products. It makes the album standout showing the main product. The font that is contained on the digipack is the same that is used on the poster, again linking both together. 

Underneath the photo of balloons, there is key information that tells the audience about the album, for example the release date, where to buy the product and where to find the information of the artist. The realease date is in larger font compared to the rest as this is the most vital information of where to buy the product. Underneath the release date there is the key information of the featured aspects within the digipack. This is important as this is the main reason why the public chose to buy digipacks over singles. I also included the twitter adress, the reason for this, is that twitter is an up coming way of commucating, allowing the artist to be aware of her surroundings. 

Down the side of the poster, I have included album reviews of 'Misplaced', as it gives positive persuasion techniques to the audience for why people should buy the album. I have used two reviews and where they have come from, this shows the audience that the quotes have came from well known areas for industry, for example NME. 

At the bottom of the poster, there are logos of companies of where to buy the album and find information about the album. Due to the fact that the logos are visual, it prodives an instant link to the important places. The logos are Amazon and HMV.

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