Prezi of camera and angles

Copy of To understand technical conventions of a music video on Prezi

Intertextuality

Notes made to create a greater knowledge for intertextuality

What is intertextuality?

It is the refrence of other media texts within another peice of media

Theorists

Goodwin believed that there were intertextualites to other music videos, films or TV. For example, Madonna used parts of a film in her music video - 'Diamonds are a girls best friend'

Stewart believed that there was a visual refrence in music videos that came from a range of sources. The three most frequant:

• Cinema
• Fashion
• Art photography

So many music videos draw upon cinema as a starting point, since their directors are often film school graduates looking to eventually move on to the film situation

Fashion sometimes takes the form of specific catwalk reqrences and often the use of supermodels e.g. George Michael used this strategy in 'Father Figure' and 'Freedom'

STEP - How to create a good blog

Style - How are you posting this? Picture form? Prezi form? All text? Hyperlink? Video Clip?

Topic - What have you found/done?

Exploration - Why is this important? What is the effect?

Production - How will this new information affect your production?

Media Language

1) A digi pack is all the elements with in a CD. For example, front and back cover along with the inlay. Along with the covers and inlay, there is often special bonus, and added effects and photographs etc

2) Intertextuality can be used to market a video by promoting the video through cinema. For example Madonna used clips of the film 'Diamonds are a girls best friend' in one of her music videos

3) Intertextuality could be used to market a digi pack by using an already existing icon or image and interpreting that through the digi pack e.g a boy band dressing as men in black

4) Goodwin said there were three possible relationships bewteen lyrics and visuals which were:

• Illustrating
• amplifying
• condradicting the lyrics

5) To develop star image using iconography, you could produce an image or create a hand gesture for the 'Star' e.g Lady GaGa uses the 'little monster' sign. This can be developed over time, in and out of a music video which becomes part of the star image.

6) A record company demands for lots of close-ups of the main artist/vocalist on the video.

7) A video features many aspects including the narrative, which include of:

• Mise en scene
• lighting
• props
• setting/ background

8) The elements of question 6 and 7 can be used in a digi pack by combing them both to add a unique apprearance to the CD cover. For example: The record comapnys demands coukd be used for the image of the artist on the front cover.

Stars As Text - Richard Dyer

Stars as text: Richard Dyer

To understand how stars are created we looked at Richard Dyer as he introduced the idea that stars are created to attract the audience which can almost be a different person to the artist themselves. 

He began to explain that stars are not a 'product of some unique, magical quality' but someone that a star that relates to their audience by different means, like class, gender and race. Richard Dyer beleives that artists are created as stars to reach out to a wider audience (not purley for individual tastes) rather than being minpluated through the music industry.  

Richard Dyer argued that the attraction to the stars is reliant on the image they protray. For example Marilyn Monroe's image gained the image of female sexuatily and feminity - sex appeal and innocence. This attracted a majority of the male audience due to the sex appeal but also gained female 'fans' due her feminity and inspiration.

Dyer argued strongly that the stars' image that was created was constructed in such a way to attract a wider range of audience. Almost like a 'fake' personality was created for the artist, in which we call this the 'star'. However, he also believed that the performer had to develop the persona of the image that was created for them. The 'star' had to be more than just visual for the audience, the persona (interests and meanings) are taken into account to create a star  

Media Language Learnt Terms

During our first lesson for A2 media studies, we were given a sheet with all the media language terms that will be needed to be learnt for the course. There were a number of terms that orginally I wasn't famillar with (stated below) however, over the last few weeks, we were set the task to learn the vocabulary that we each individually didd't know. Below are the terms that I didn't know, along with their meanings:

Denotation - What is litterally in the picutre

Connotation - The different interpertations which might be associated with the picutre  

Phonemes - Units of sound, in this context a deliberate misspelling (wot instead of what)

Treatment Signs - The detail and how it affects our understanding of the meaning of the image

Content Signs - the mise en scene and how it communicates a message

Anchoring - Text or explanation of the image

Archetypes - Typical versions of, for example, masculinity or feminity, or sorts of person

Symbols - A picture that has a significance of meaning beyond that literal