To gather a greater understanding of what indie clothing is, so that the digi pack will really show the conventions of the genre or in fact push the conventions. I therefore did some research on the clothing.
The definition of indie is independant. This means that indie covers a wide range of clothing as it is what individual people decide on what to wear and what their style is. Girls tend to wear dresses and big cardigans with ankle boots topped with leather or denim jackets. From that style to the other extreme, it could be the most outragious clothing and would still class as indie, therefore this genre is hard to define. All types of genres could be added together and it would overall be classed as indie. Alexa Chung is a great icon to see what is classed as indie.
When planning for the Digipack, I decided to take the scenes from the video and use them for the back and front of the Digipack. I took the dolls house scene, the tea party scene and the hall with the cards falling. I created two shots for each scene, so therefore we would have a choice for the final outcome. After speaking to the rest of the group, they felt that the right scene for the digi pack would be the cards falling. Ideas below:
I then created the back cover for the Digipack. With this, i still kept the main scenes as above so that the front and back both linked together. The ideas for the back cover are singular images that linked with the front cover.
