To understand how stars are created we looked at Richard Dyer as he introduced the idea that stars are created to attract the audience which can almost be a different person to the artist themselves.
He began to explain that stars are not a 'product of some unique, magical quality' but someone that a star that relates to their audience by different means, like class, gender and race. Richard Dyer beleives that artists are created as stars to reach out to a wider audience (not purley for individual tastes) rather than being minpluated through the music industry.
Richard Dyer argued that the attraction to the stars is reliant on the image they protray. For example Marilyn Monroe's image gained the image of female sexuatily and feminity - sex appeal and innocence. This attracted a majority of the male audience due to the sex appeal but also gained female 'fans' due her feminity and inspiration.
Dyer argued strongly that the stars' image that was created was constructed in such a way to attract a wider range of audience. Almost like a 'fake' personality was created for the artist, in which we call this the 'star'. However, he also believed that the performer had to develop the persona of the image that was created for them. The 'star' had to be more than just visual for the audience, the persona (interests and meanings) are taken into account to create a star
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