Ancillary Texts - DIGIPACK

Front Cover






Back Cover





Middle Inlay





Inlay






Inlay for Cards

Middle Inlay

Digi Pack Tutorial

During creating the digipack front cover, I felt that using a black and white image would be better for the overall effect that I wanted to portray. The reason being as I wanted the front cover to show the artist as 'herself' rather than being portrayed within the theme of 'Alice in Wonderland.' A black and white image complimented the artist with the tones and warmth to the image. 

I decided to watch youtube tutorials of how to create the editing required for the image. With this in mind, I then learnt the basics and applied them to the photo that I had previously took. I up loaded the image onto photo shop and performed the task into making the overall image black and white. 

The tutorial that I used is below:

Magazine Advert for Album

During our editing day, I created the magazine advert to contribute to our overall product. I researced the different conventions for what is required for an advert for this industry. I found that there is a huge focus apon the connections between both the album and the advert. The reason for this, is that the public can make an immediate connection with both products.

I researched different fonts to see which one was suitable for the artist and what image she would like to portray. After looking through photoshop font's, I found that there was none that would in fact suit the artist with a close connection. I therefore, downloaded a varitey of fonts off a website - 'da font' to experiment with how it appeared on the magazine and album. Both products needed to be connected with one another, therefore, the font is needed to be used in both, to give the automatic connection. I finally went for the font 'ElegantLight', due to the fact that its bold but simple. This gives the imperssion of the artist being outstanding and bold with a hint of being serious about her carrer. With both the titles, I decided to use capital letters making the lettering stand out for the most important sections within the advert. 

I used the main image for the middle that is in the digipack as an inlay. The reason for this, is that both products have to be connected with aspects that are similar or used in both. I took the image of our actress in a corridor of trees, I used this area as it was also used during the filming of one of our scenes in the music video. I gave Amelia this top to wear during this particular photoshot as I felt it relates to university with the wording and bright/bold colours. In this photo, Amelia is barefoot to push the conventions of this genre. It allows a connection between the image and album name, due to the lack of footwear in an outdoor and rural destination. The flowered headband that Amelia is wearing contracts with the autumn surrounding but still maintains the indie genre; once again, linking to the album name 'Misplaced.' I added the ballons into the image as an outspoken focus point, with summer colours clashing with the seasonal background these objects identify the individual theme.

To connect both the products together, I used the image of the front cover of the album on the poster, the reason for this, is to allow the audience to immediatly associate the digipack and poster together. With the front cover the album being black and white, I feel that it works well with the black background, giving a connection between both products. It makes the album standout showing the main product. The font that is contained on the digipack is the same that is used on the poster, again linking both together. 

Underneath the photo of balloons, there is key information that tells the audience about the album, for example the release date, where to buy the product and where to find the information of the artist. The realease date is in larger font compared to the rest as this is the most vital information of where to buy the product. Underneath the release date there is the key information of the featured aspects within the digipack. This is important as this is the main reason why the public chose to buy digipacks over singles. I also included the twitter adress, the reason for this, is that twitter is an up coming way of commucating, allowing the artist to be aware of her surroundings. 

Down the side of the poster, I have included album reviews of 'Misplaced', as it gives positive persuasion techniques to the audience for why people should buy the album. I have used two reviews and where they have come from, this shows the audience that the quotes have came from well known areas for industry, for example NME. 

At the bottom of the poster, there are logos of companies of where to buy the album and find information about the album. Due to the fact that the logos are visual, it prodives an instant link to the important places. The logos are Amazon and HMV.

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Potential Backcover

When taking the photographs for the inlay of our digipack, I decided to take a varitey of different shots to show the different connotations of the artist and how she would like to portray herself throughout the album. The reason for this, is due to the fact that the footage is based on the theme of Alice in Wonderland rather than the artist herself. With this photoshot, I have based the images on the appearance of 'attitude' and a sense of boldness.

This photograph is from the same photoshot as the back cover of my digipack, having the same meanings and connotations. However, I felt that this really showed the natural artist having 'fun' due to the pose that the artist is pulling. The reason for why I didn't chose this image, is due to the fact that the quality is not to the standard of the others. Amelia's arm is blurry due to the movement at this partiucallar time. The tilting of the head provides an angle that is very flattering and girly for the artist. With this in mind, the meanings wouldn't have matched the surroundings of the photograph. The reason for this, is the fact that Amelia looks girly and fun, where as the background provides more attitude with the plain black background with graffeti.

Overall, I couldn't use this image for our digipack as the quality of the image was not to the standard of all the other images, therefore providing a lower advantage. However, I felt that if Amelia's arm was not, in fact, blurry, then this could potentially have made the back cover of our digipack. 

Potential Inlay

Whilest taking all the photographs for our digipack, I decided upon different shots that would give different connotations and impressions of the upcoming artist. The reason why I decided upon this, is I felt that the video that we filmed did not give enough information as an artist to the audience, therefore I expressed it throughout the digipack.

Rihanna's digipack inspired me with this photoshot as I felt that all the right compositions and connations was shown through this image. I asked amelia to wear a big knitted cardigan with knee high socks to show sex appeal but yet a sense of belonging, due to the cardigan. The image is quite girly due to the clothing and the posture of Amelia. The purity of the cardigan, being white, contrasting agasint the black knee high socks shows the different sides of the artist.

The sightlines of Amelia is directed at the camera however with a slight angle. I feel that this provides a direct connection between the artist and the audience. The arm resting on the far knee shows that she is open. The photograph is taken at the back seat of my car, due to the leather seats and a sense of the surroundings being 'cosy.' However, due to the pick of background, it does give off other connotations of sex appeal.

During the editing stage, I needed to crop the overall image to make it into the correct size to produce a digipack. However, I had problems with this as it cropped the image in a way that I felt didn't look right. To make the photograph appear more intresting, I used yellow tints along with the black and white. However, I felt that this image does not provide the right connotations that I felt the artist needed. With this in mind, I decided to leave this image out of the digipack as it would only lower the standards of ther overall album and other photos.  



Back Cover for Album

To create the back cover for our digipack, I took a variety of photos which I could later decide on what would best to give the right impression for the album. For this photo, I deicded to use a plain background, a wooden shed painted black with grafetti. The reason for this, is that allows the artist to be portrayed with an 'attitude', giving a different side to the artist; for example the purity on the front cover. 

With the artist wearing all black, again provides the connotations of how the artist is protraying herself compared to the other images included in the digipack. However, the top that Amelia is wearing allows a sense of sex appeal due to the fact that she is wearing a beandeau, only covering the chest. However, with the overlay top, it can still be aimed at younger audiences with connection to her music. The bright colour heeled wedges allows a sense of fun and boldness to the image due to the colour contrasting with the overall image of the photo. Along with the statement peice, it also conatates a 'girly' image to the backcover of the digipack. 

The makeup that is worn during the shot, is dark smoky eyemake with pink lips. This follows the indie genre and the overall image of this photo as its dark and mysterious, in particualar with the eye makeup. However, the pink lips contrasts as it shows, again, a more girly side to the artist. 

Connecting all the products together, the font is remained the same. 'Audrianna Cole' is written at the top of the album as its the main focus of the back cover. Keeping the font big and bold, it allows all the attention to land on the key information that is remained on the back cover. The song titles are written down the side of the album, keeping to the conventions of every back cover of abums. I have kept the font small due to the fact that it needed to be a certain size to fit all the important aspects of a digipack on the back cover.

I chose the song titles due to different aspects contained throughout the digipack. The reason for this, is that it allows strong connections between the album and the music, however, I did use some of the original song titles from the artist singles. I asked the other memebers of the group for their ideas with different, inventive names to suit the artist. I took inspiration from the theme of our music video - 'Alice in Wonderland.'

To follow the conventions of an album, key information is vital to any back cover. The reason for this, is to allow the legal information to be visiable for the audience. However, this text is usually at the bottom in small font, not to take up too much space but still visiable. With this in mind, I have followed the conventions completly without pushing the boundaries which meant that I positioned the text for copyrighting at the bottom corner of my digi pack in small font. 

Inserting images at the base of the image along with the copyright information. Again, I have followed the conventions for music albums to give our digipack a more realistic appearance. I added a barcode in the lowest part of the album, in the corner to draw attention to the image. Above the code, I used a logo for 'DVD' due to the fact that many digipacks link their album with a dvd for their fans. Contained on this dvd is usually 'behind the scenes' or videos from tours. Above both images, there is a blackberry code. The reason for a bb code to be positioned on the back, is that this way of commucating and finding out key information is an up coming technogology that has so far, proved very popular.

Alice and Wonderland Inlay

For our digipack inlay, I decided to keep the theme of the video to continue throughout the inlays of the album. Where as the front/back cover and first inlay will be a more natural, realistic images of the artist. This allows the audience to see the artist as her self rather than a 'fantisy' approach.

I felt that the dress and makeup that Amelia had worn throughout the video should be contiuned through the photos. Like all of our other products that I created, I felt there should be a constant link between all as it gives an automatic connection to the audience. The blue and white stripy dress gives connotations of the constant theme of Alice and Wonderland. The locket that is worn around Amelia's neck implies that there are secrets that are held inside the actress or that is alone. With this connotation, it relates back our impression during the footage of the video with Amelia being alone in Wonderland. The red lipstick is a contrast between the purity of Alice with how the actress is playing her in this version. Red lips is often associated with sex appeal and maturity. This contrasts with the original Alice in Wonderland, which is how everyone thinks of the fairytale. The connations of Amelia's lips being slightly parted as a sign of sex appeal and the connection between singing.

I decided upon large cards for Amelia to lay on as this gave the connotations of Alice being small in wonderland. The cards that had most importance for our footage was the king, queen and ace. However, the key card is in fact the joker. The reason why I chose this card is that I felt gives the oppersit approach to the orignal cards.  

Kneeling on Cards - Inlay

For the other inlay for our digipack, I kept in theme with 'Alice in Wonderland' using cards to associate the links between the all the other products. This is to allow an automatic connection between the products for the audience.

I took this photograph during the photo shoot for the inlay to keep to the 'Alice in Wonderland' theme. I used large cards to give the illusion of Amelia being in a small place. The reason for this, as I felt that it fitted into the theme well. I layed the cards on the floor and asked Amelia to kneel on top of them for a number of reasons. First, it fits in well with the theme and the other is that it is a flattering pose of the actress. With the height that is used, due to kneeling, the dress can be spread around her to show of the colours compared to the dull wash of background colour.

Overall, I feel that this photo has kept well inside the theme that we have based all our products upon. I feel that the idea of the large cards works well to give the hidden illustion.

Inlay for CD - Cards

This photo provides another inlay for the digipack, however, this image is positioned in the middle of the album to allow the CD Disk to sit on top of the photo. I chose the image of the photograph to continue the theme throughout the inlay of the digipack and footage.

I took this image of the cards on a black screen to provide a plain background to lay the cards upon. With the plain colours in the surroundings, it allows the focus to fully remain on the cards that are the key aspect connecting the products together. I positioned the joker on top of the deck, again to allow focus to fall on this card. The reason for doing so, gives a contrast between the orginal cards used in 'Alice in Wonderland' compared to our take of the fairytale.

I edited the cards to give a blue tint to the cards and the background. However, still remaining the focus to fall fully on the cards. Overall, I feel that this photograph could be considered as 'boring' due to the lack of things going on, however, I feel that it provides the perfect inlay for the disk.

Middle Balloon Inlay

For the first section of the inlay, when you open the digipack, I decided to go with the more natural photographs as it showed to the audience what the artist is really like. However, for this section of the inlay, I decided to use a photograph which portrayed the indie genre in full. Also, to link the magazine advert with this product through the use of a photograph; therefore showing the audience that there is an automatic connection between both.

I decided to dedicate this section of the inlay to the message from the artist. Due to the fact that this product is a digipack, there are often aspects that are only found in this product, so that the sales increase. Therefore, with this in mind, I have wrote a thankyou message to the fans and everyone that has helped her.

I feel that this photograph and editing really shows the conventions of the indie genre and how all the products relate to each other.

Front Cover

                                       

For the front cover of the digipack, I decided to use one of the photographs that I took during the photoshot. I used this image as the front cover, as I felt that it really showed the artist in a more natural form compared to the 'Alice in Wonderland' shot for the inlay. The importance for a front cover is to allow the artist to be protrayed in a way that is going to show throughout their music, attitude and the way they dress.

Orignally I took the image, so that half her face was shown rather than the cropped version, that is seen now as the album. I decided to use half her face as I felt that it really focused upon the artist and the features, like the eyes and lips. However, once I had taken all the photos and chose which one was best to use for the album, I then cropped the image to fit the size of a digipack. This meant that I had to crop half Amelia's face to fit the image on to the album. However, after cropping the photo, I preferred the final image to use for the front cover. This is due to the fact that the focus is upon her eyes.

I editied the photograph into black and white to show the purity and elegance of the artist. For this image, I felt that the front cover should portray the artist in a very natural way, so that the audience could take their own perceptions of the artist. Another reason why I decided to edit the image into black and white due to the font that is used.

To keep all the products the same, I have kept the font the same to link everything together. The name of the album is based upon the song title and the artist name, I have kept the same as the actual artist. Overall, I feel that the front cover for the album gives the righrt connotations of the artist.

Research for creating a Digi Pack

The genre of music that we were given to create a digi pack was "Boy Band'. While the two members of my group were on holiday, I created a brain storm to gather ideas and the conventions of a boy band. 

Planning for mock Digi Pack

We thought of some ideas for the Digi pack that we had to make to fit the genre of a boy band. The idea that I came up with for the front cover of the Digi pack, was a group of four boys dressed in the similar outfits, preferably suits, to mimic the conventions of a boy band. I took the idea of making the members of the band stand out from the background of the Digi pack. With this in mind, I decided to position the boys in front of a brick wall to create the effect of them standing out. 

Once the pictures had been taken, I then decided that I would use photo shop to create a black and white image using a filter. Along with the monotone background, I decided to use a bold, bright font. The reasoning for the use of the bright red font, on the album cover is to make the artist and album name stand out. 

Analysis - Front Cover of the Digi Pack

For the front cover of the digi pack, we used a brick wall for the background for a number of reasons. Firstly, to follow the sterotype; many front covers for boy bands have a plan background to draw more attention to the members. Another reason, is that it represents the personalities of the band in general. The personalty being casual and easy to approach with the hint of having different sides to the members. 

I chose the boys being dressed in suits, this is again to follow sterotype as the members are all dressed simillar. This makes the bands audience appeal to young teenage girls but also older wemon as they are dressed 'smart casual.' However, they all each wearing something different e.g glasses hoocked on one of the members belt or without a suit jacket. The reasoning for this, is to create indiviuality and different personailties within the band.

Their sightlines are not facing the camera, to make the false impression that they are not aware of the picture being taken. Each individual member is standing in a different postion, this is to create the appearance that they are different and individual. 

Using photoshop, I decided that the background should be in black and white, to create the authentic look. In turn, it makes the band seem more approachable to the auidence as the overall image seems 'softer'. 

As a group, we chose the band and abulm name which will connect to the band and their audience. After a process of ulimation, we came up with the idea of 'Incorparated.' This means together or combined. The reason we chose this for the band name is that it signifies that the members all came together to create a boy band in which they now all work together as one.

With the abulm name we deiced that 'Self-Titled' would be the best name as its unique. The title is basic which allows the audicene to portary the name as they wish.

On the back cover of the digi pack, we have included the legal requirements that are needed for the album.

However, I believe that we could have improved our digi pack by two things. On the back cover, the writing that we selected is red, with this colour against the background, its not clearly visible.

With the colour of the font, another thing that I beleive would have improved our digi pack is the image on the back cover. It was the same as the front with an affect over the top. Although this connects both the front and back cover together, I feel that another image altogether could give the audience a wider varity.

Planning for the Digi Pack

Before we take pictures for the digi pack, I had to decide what will be needed before the 'photo shoot' that would finally be used the front cover of the digi pack. I had to decide where the band would be and what they were wearing; along with the camera position and sight lines. I decided that I would take the pictures of the 'Boy Band' in front of a brick wall of or with the boys sitting on the stairs. They would be wearing suits so that they are all simillar. The sight lines will either be looking at the camera or away to add depth to the image. When the image is taken, I decided that I would use photoshop to chage the background of the orignal photo to make it black and white; following the sterotypes of a boy band.

Digi Pack Cover

The image below is the final picture of the 'Boy Band' to go on the front cover of the digi pack:

 

We chose the same image but edited the image on photoshop to create a different effect for the back cover:

Prezi - Planning of Digi Pack

To explain all my ideas for the Digi Pack that I have to create, I decided to use 'Prezi' to show visually what my thoughts for the Digi Pack are.

http://prezi.com/irc57xo6yx18/edit/