Alice and Wonderland Inlay

For our digipack inlay, I decided to keep the theme of the video to continue throughout the inlays of the album. Where as the front/back cover and first inlay will be a more natural, realistic images of the artist. This allows the audience to see the artist as her self rather than a 'fantisy' approach.

I felt that the dress and makeup that Amelia had worn throughout the video should be contiuned through the photos. Like all of our other products that I created, I felt there should be a constant link between all as it gives an automatic connection to the audience. The blue and white stripy dress gives connotations of the constant theme of Alice and Wonderland. The locket that is worn around Amelia's neck implies that there are secrets that are held inside the actress or that is alone. With this connotation, it relates back our impression during the footage of the video with Amelia being alone in Wonderland. The red lipstick is a contrast between the purity of Alice with how the actress is playing her in this version. Red lips is often associated with sex appeal and maturity. This contrasts with the original Alice in Wonderland, which is how everyone thinks of the fairytale. The connations of Amelia's lips being slightly parted as a sign of sex appeal and the connection between singing.

I decided upon large cards for Amelia to lay on as this gave the connotations of Alice being small in wonderland. The cards that had most importance for our footage was the king, queen and ace. However, the key card is in fact the joker. The reason why I chose this card is that I felt gives the oppersit approach to the orignal cards.