Digi Pack Tutorial

During creating the digipack front cover, I felt that using a black and white image would be better for the overall effect that I wanted to portray. The reason being as I wanted the front cover to show the artist as 'herself' rather than being portrayed within the theme of 'Alice in Wonderland.' A black and white image complimented the artist with the tones and warmth to the image. 

I decided to watch youtube tutorials of how to create the editing required for the image. With this in mind, I then learnt the basics and applied them to the photo that I had previously took. I up loaded the image onto photo shop and performed the task into making the overall image black and white. 

The tutorial that I used is below:

Ideal Fonts

 I decided to research fonts so that I could use it upon all of our ancillary texts. I felt that the font that was already on photo shop was too basic and didn't portray the artist in the way that I felt was necessary. Therefore, I used the website 'da font' to research all the options available. After searching through all the samples, I was left with five that I felt would be best for the artist or in fact the theme that we had created.  


However, after looking at the fonts remaining, I felt that the last option was best for to portray our artist. The reason being, as it can appear girly but is still bold and clear. The other options, did not look right once downloaded onto our product as it gave a different image to how I felt our artist should be portrayed.

  

Last Filming Session

Due to completing our music video, the master shot still needed to be filmed. This shot will be used to fill the gap of the chorus, however using a variety of different shots to make our video more interesting. Originally, we decided that we would film the footage in the main school hall, to provide a long sheltered walkway for Amelia to walk down with cards falling over her. Eventually, sitting down on scattered cards to place the top hat on her head. However, when it came down to filming, the hall was in use for exams and Christmas fare, which meant that we could not use the hall at all, even though we had booked it previous. In need of filming, I felt that we didn't have time to wait for after the weekend and the school play rehearsals, so I decided to look else where. 

Eventually, I decided to film in the courtyard with the roses. I felt that this had connotations and similarities to the original Alice in Wonderland. Using the large cards that I used for the digipack photo shot, I felt that this would provide a more 'fairytale' like surrounding if we scattered the cards in the bushes and along the walk ways. Due to filming after school, the light had got dim which gave the surroundings a naturally darker light (which is perfect for our theme of the video) but with the side lights, lighting up the area. The brick work with the rose bushes created a more realistic appearance for our narrative music video.   

I varied the shots and angles to make the footage more interesting, so that once it was edited it would create a less boring video for the audience. I feel that overall, the footage that was filmed was a success, with the angles and shots making it more interesting for the viewer.  

Audience Feedback

To gather audience feedback, our videos were shown in assembly so that we could collect a wide range of feedback from people with all types of music preferences. Prior to assembly, we created a questionnaire for everyone to answer so that there were specific questions for everyone to answer. Deciding on four questions that cover all aspects of the video, included genre, authenticity, how effect the video was and criticisms. However, when the assembly was held, our video was not yet completed which meant that there were gaps during the chorus. This meant that our master shot had not being edited into the video at this stage. 

After looking back at the sheets with the feedback there was a variety of different comments, most helpful, however some were just simple which gave no context within the feedback. I created a mind map titled with the main points to section off all the helpful comments. This is ultimately be incredibly useful when completing the evaluation placing the comments upon our video when on youtube. The comments that I felt were helpful were mostly positive, however the more negative criticism are wrote in blue on the mind map. Most of the hand outs came back with similar comments of what could be done better or what we have done well in.

 

Audience Feedback on Prezi

Audience Feedback Questions - For Assembly

To gather a mass feedback for our video, we were given the opportunity to show our video during assembly. The reason for this, is it provides a large audience with people of different ages and music types. 


The questions that we are going to ask are:


1) Do you feel that our music video fits into the genre? (indie/pop) Why?
2) Does our music video look authentic? Why? 
3) What aspects of the video do you find effective?
4) Any criticism that you feel we could benefit from?


From this, we will hopefully get some beneficial responses from the audience. The questions that we have asked has covered the main aspects of what we can learn from. 

Magazine Advert Research

To create our magazine advert for our digipack, we researched a similar artist compared to that of our own. Therefore, we used Laura Marling, however her promotion for her singles rather than her album.

Last Filming Session

To create our master shot, I decided to end the filming so that we can concentrate on the editing of our music video. I gathered large playing cards (that I used for the photoshot) and positioned then around the courtyard. I chose this area as I felt it copied the origianal Alice in Wonderland, however with our own twist. 

I filmed after school so that the lighting was darker but with the lights, giving a glow on camera. This meant that the lighting was complimentary to Amelia and on camera. I used a variation of shots and angles, which meant that the master shot had different aspects of the same shot. It meant that when the audience had different shots to look at. 


I created a narrative approach to filming, due to the fact that it was the master shot which carried the main narrative. Amelia (Alice) is holding a book which is a link to the original Alice in Wonderland. She carries it through the courtyard which is scattered with large cards where she walks to a bench and sits down with the book beside her. 


Overall, I feel that this filming session was a success due to the shots and lighting that was created on camera. However, after the filming session, I felt that it could have gone better, although looking back at the footage, the footage that I gathered, works well for the master shot. 

Research for magazine album adverts

To gather information to create a realistic magazine advert, I decided to research other magazine adverts and see what the conventions are. Therefore, I will be able to compare both adverts with their albums and see what they all have in common. 

'The Vines' 

Magazine Advert:

Album Cover: 

 'Noah and The Whale'


Magazine Advert:

 Album Cover:

• After analysing both the products, I have found that they in fact have many things in common:

• Capital letters for the artist - To allow focus to fall on the important information
• Release date - Very key as this is showing the audience when to buy the album
• The albums and magazine adverts have the same styling and images - This is to connect both the products together
• Some of the singles that are included in the album are listed on the advert - This is to show people what is included, so if they like the singles, they are more likely going to buy the album
• Reviews are also included with in the poster - Again to show the audience positive feed back and why they should buy the album
• The fonts are very complimentary to the album and magazine advert

Magazine Advert for Album

During our editing day, I created the magazine advert to contribute to our overall product. I researced the different conventions for what is required for an advert for this industry. I found that there is a huge focus apon the connections between both the album and the advert. The reason for this, is that the public can make an immediate connection with both products.

I researched different fonts to see which one was suitable for the artist and what image she would like to portray. After looking through photoshop font's, I found that there was none that would in fact suit the artist with a close connection. I therefore, downloaded a varitey of fonts off a website - 'da font' to experiment with how it appeared on the magazine and album. Both products needed to be connected with one another, therefore, the font is needed to be used in both, to give the automatic connection. I finally went for the font 'ElegantLight', due to the fact that its bold but simple. This gives the imperssion of the artist being outstanding and bold with a hint of being serious about her carrer. With both the titles, I decided to use capital letters making the lettering stand out for the most important sections within the advert. 

I used the main image for the middle that is in the digipack as an inlay. The reason for this, is that both products have to be connected with aspects that are similar or used in both. I took the image of our actress in a corridor of trees, I used this area as it was also used during the filming of one of our scenes in the music video. I gave Amelia this top to wear during this particular photoshot as I felt it relates to university with the wording and bright/bold colours. In this photo, Amelia is barefoot to push the conventions of this genre. It allows a connection between the image and album name, due to the lack of footwear in an outdoor and rural destination. The flowered headband that Amelia is wearing contracts with the autumn surrounding but still maintains the indie genre; once again, linking to the album name 'Misplaced.' I added the ballons into the image as an outspoken focus point, with summer colours clashing with the seasonal background these objects identify the individual theme.

To connect both the products together, I used the image of the front cover of the album on the poster, the reason for this, is to allow the audience to immediatly associate the digipack and poster together. With the front cover the album being black and white, I feel that it works well with the black background, giving a connection between both products. It makes the album standout showing the main product. The font that is contained on the digipack is the same that is used on the poster, again linking both together. 

Underneath the photo of balloons, there is key information that tells the audience about the album, for example the release date, where to buy the product and where to find the information of the artist. The realease date is in larger font compared to the rest as this is the most vital information of where to buy the product. Underneath the release date there is the key information of the featured aspects within the digipack. This is important as this is the main reason why the public chose to buy digipacks over singles. I also included the twitter adress, the reason for this, is that twitter is an up coming way of commucating, allowing the artist to be aware of her surroundings. 

Down the side of the poster, I have included album reviews of 'Misplaced', as it gives positive persuasion techniques to the audience for why people should buy the album. I have used two reviews and where they have come from, this shows the audience that the quotes have came from well known areas for industry, for example NME. 

At the bottom of the poster, there are logos of companies of where to buy the album and find information about the album. Due to the fact that the logos are visual, it prodives an instant link to the important places. The logos are Amazon and HMV.

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Potential Backcover

When taking the photographs for the inlay of our digipack, I decided to take a varitey of different shots to show the different connotations of the artist and how she would like to portray herself throughout the album. The reason for this, is due to the fact that the footage is based on the theme of Alice in Wonderland rather than the artist herself. With this photoshot, I have based the images on the appearance of 'attitude' and a sense of boldness.

This photograph is from the same photoshot as the back cover of my digipack, having the same meanings and connotations. However, I felt that this really showed the natural artist having 'fun' due to the pose that the artist is pulling. The reason for why I didn't chose this image, is due to the fact that the quality is not to the standard of the others. Amelia's arm is blurry due to the movement at this partiucallar time. The tilting of the head provides an angle that is very flattering and girly for the artist. With this in mind, the meanings wouldn't have matched the surroundings of the photograph. The reason for this, is the fact that Amelia looks girly and fun, where as the background provides more attitude with the plain black background with graffeti.

Overall, I couldn't use this image for our digipack as the quality of the image was not to the standard of all the other images, therefore providing a lower advantage. However, I felt that if Amelia's arm was not, in fact, blurry, then this could potentially have made the back cover of our digipack. 

Potential Inlay

Whilest taking all the photographs for our digipack, I decided upon different shots that would give different connotations and impressions of the upcoming artist. The reason why I decided upon this, is I felt that the video that we filmed did not give enough information as an artist to the audience, therefore I expressed it throughout the digipack.

Rihanna's digipack inspired me with this photoshot as I felt that all the right compositions and connations was shown through this image. I asked amelia to wear a big knitted cardigan with knee high socks to show sex appeal but yet a sense of belonging, due to the cardigan. The image is quite girly due to the clothing and the posture of Amelia. The purity of the cardigan, being white, contrasting agasint the black knee high socks shows the different sides of the artist.

The sightlines of Amelia is directed at the camera however with a slight angle. I feel that this provides a direct connection between the artist and the audience. The arm resting on the far knee shows that she is open. The photograph is taken at the back seat of my car, due to the leather seats and a sense of the surroundings being 'cosy.' However, due to the pick of background, it does give off other connotations of sex appeal.

During the editing stage, I needed to crop the overall image to make it into the correct size to produce a digipack. However, I had problems with this as it cropped the image in a way that I felt didn't look right. To make the photograph appear more intresting, I used yellow tints along with the black and white. However, I felt that this image does not provide the right connotations that I felt the artist needed. With this in mind, I decided to leave this image out of the digipack as it would only lower the standards of ther overall album and other photos.  



Back Cover for Album

To create the back cover for our digipack, I took a variety of photos which I could later decide on what would best to give the right impression for the album. For this photo, I deicded to use a plain background, a wooden shed painted black with grafetti. The reason for this, is that allows the artist to be portrayed with an 'attitude', giving a different side to the artist; for example the purity on the front cover. 

With the artist wearing all black, again provides the connotations of how the artist is protraying herself compared to the other images included in the digipack. However, the top that Amelia is wearing allows a sense of sex appeal due to the fact that she is wearing a beandeau, only covering the chest. However, with the overlay top, it can still be aimed at younger audiences with connection to her music. The bright colour heeled wedges allows a sense of fun and boldness to the image due to the colour contrasting with the overall image of the photo. Along with the statement peice, it also conatates a 'girly' image to the backcover of the digipack. 

The makeup that is worn during the shot, is dark smoky eyemake with pink lips. This follows the indie genre and the overall image of this photo as its dark and mysterious, in particualar with the eye makeup. However, the pink lips contrasts as it shows, again, a more girly side to the artist. 

Connecting all the products together, the font is remained the same. 'Audrianna Cole' is written at the top of the album as its the main focus of the back cover. Keeping the font big and bold, it allows all the attention to land on the key information that is remained on the back cover. The song titles are written down the side of the album, keeping to the conventions of every back cover of abums. I have kept the font small due to the fact that it needed to be a certain size to fit all the important aspects of a digipack on the back cover.

I chose the song titles due to different aspects contained throughout the digipack. The reason for this, is that it allows strong connections between the album and the music, however, I did use some of the original song titles from the artist singles. I asked the other memebers of the group for their ideas with different, inventive names to suit the artist. I took inspiration from the theme of our music video - 'Alice in Wonderland.'

To follow the conventions of an album, key information is vital to any back cover. The reason for this, is to allow the legal information to be visiable for the audience. However, this text is usually at the bottom in small font, not to take up too much space but still visiable. With this in mind, I have followed the conventions completly without pushing the boundaries which meant that I positioned the text for copyrighting at the bottom corner of my digi pack in small font. 

Inserting images at the base of the image along with the copyright information. Again, I have followed the conventions for music albums to give our digipack a more realistic appearance. I added a barcode in the lowest part of the album, in the corner to draw attention to the image. Above the code, I used a logo for 'DVD' due to the fact that many digipacks link their album with a dvd for their fans. Contained on this dvd is usually 'behind the scenes' or videos from tours. Above both images, there is a blackberry code. The reason for a bb code to be positioned on the back, is that this way of commucating and finding out key information is an up coming technogology that has so far, proved very popular.

Alice and Wonderland Inlay

For our digipack inlay, I decided to keep the theme of the video to continue throughout the inlays of the album. Where as the front/back cover and first inlay will be a more natural, realistic images of the artist. This allows the audience to see the artist as her self rather than a 'fantisy' approach.

I felt that the dress and makeup that Amelia had worn throughout the video should be contiuned through the photos. Like all of our other products that I created, I felt there should be a constant link between all as it gives an automatic connection to the audience. The blue and white stripy dress gives connotations of the constant theme of Alice and Wonderland. The locket that is worn around Amelia's neck implies that there are secrets that are held inside the actress or that is alone. With this connotation, it relates back our impression during the footage of the video with Amelia being alone in Wonderland. The red lipstick is a contrast between the purity of Alice with how the actress is playing her in this version. Red lips is often associated with sex appeal and maturity. This contrasts with the original Alice in Wonderland, which is how everyone thinks of the fairytale. The connations of Amelia's lips being slightly parted as a sign of sex appeal and the connection between singing.

I decided upon large cards for Amelia to lay on as this gave the connotations of Alice being small in wonderland. The cards that had most importance for our footage was the king, queen and ace. However, the key card is in fact the joker. The reason why I chose this card is that I felt gives the oppersit approach to the orignal cards.  

Kneeling on Cards - Inlay

For the other inlay for our digipack, I kept in theme with 'Alice in Wonderland' using cards to associate the links between the all the other products. This is to allow an automatic connection between the products for the audience.

I took this photograph during the photo shoot for the inlay to keep to the 'Alice in Wonderland' theme. I used large cards to give the illusion of Amelia being in a small place. The reason for this, as I felt that it fitted into the theme well. I layed the cards on the floor and asked Amelia to kneel on top of them for a number of reasons. First, it fits in well with the theme and the other is that it is a flattering pose of the actress. With the height that is used, due to kneeling, the dress can be spread around her to show of the colours compared to the dull wash of background colour.

Overall, I feel that this photo has kept well inside the theme that we have based all our products upon. I feel that the idea of the large cards works well to give the hidden illustion.

Inlay for CD - Cards

This photo provides another inlay for the digipack, however, this image is positioned in the middle of the album to allow the CD Disk to sit on top of the photo. I chose the image of the photograph to continue the theme throughout the inlay of the digipack and footage.

I took this image of the cards on a black screen to provide a plain background to lay the cards upon. With the plain colours in the surroundings, it allows the focus to fully remain on the cards that are the key aspect connecting the products together. I positioned the joker on top of the deck, again to allow focus to fall on this card. The reason for doing so, gives a contrast between the orginal cards used in 'Alice in Wonderland' compared to our take of the fairytale.

I edited the cards to give a blue tint to the cards and the background. However, still remaining the focus to fall fully on the cards. Overall, I feel that this photograph could be considered as 'boring' due to the lack of things going on, however, I feel that it provides the perfect inlay for the disk.

Middle Balloon Inlay

For the first section of the inlay, when you open the digipack, I decided to go with the more natural photographs as it showed to the audience what the artist is really like. However, for this section of the inlay, I decided to use a photograph which portrayed the indie genre in full. Also, to link the magazine advert with this product through the use of a photograph; therefore showing the audience that there is an automatic connection between both.

I decided to dedicate this section of the inlay to the message from the artist. Due to the fact that this product is a digipack, there are often aspects that are only found in this product, so that the sales increase. Therefore, with this in mind, I have wrote a thankyou message to the fans and everyone that has helped her.

I feel that this photograph and editing really shows the conventions of the indie genre and how all the products relate to each other.

Front Cover

                                       

For the front cover of the digipack, I decided to use one of the photographs that I took during the photoshot. I used this image as the front cover, as I felt that it really showed the artist in a more natural form compared to the 'Alice in Wonderland' shot for the inlay. The importance for a front cover is to allow the artist to be protrayed in a way that is going to show throughout their music, attitude and the way they dress.

Orignally I took the image, so that half her face was shown rather than the cropped version, that is seen now as the album. I decided to use half her face as I felt that it really focused upon the artist and the features, like the eyes and lips. However, once I had taken all the photos and chose which one was best to use for the album, I then cropped the image to fit the size of a digipack. This meant that I had to crop half Amelia's face to fit the image on to the album. However, after cropping the photo, I preferred the final image to use for the front cover. This is due to the fact that the focus is upon her eyes.

I editied the photograph into black and white to show the purity and elegance of the artist. For this image, I felt that the front cover should portray the artist in a very natural way, so that the audience could take their own perceptions of the artist. Another reason why I decided to edit the image into black and white due to the font that is used.

To keep all the products the same, I have kept the font the same to link everything together. The name of the album is based upon the song title and the artist name, I have kept the same as the actual artist. Overall, I feel that the front cover for the album gives the righrt connotations of the artist.

Analysis of a Music Video - Genre

I analysed a music video that fitted into the genre conventions due to gathering a greater understanding. The reasoning for this, is to base our own music video with all the different conventions for this genre. 

I chose the artist Katie Tunstall - "Other Side Of The World." I felt that this song had more similarities with our chosen song, therefore allowing a wider range of analysis. 

Sound:


This song has a slow beat with strong sounds of instruments. In comparison to the artist that we chose the song to create a video to, for coursework, it also has a slow beat with heavy instruments creating the beat. Katie Tunstall fits into the genre of indie, due to the lyrics and beats of the music, however, not being what  most people associate indie music with, I feel that both songs fit well together. 


Editing:


In this music video, it heavily relies on editing showing the 'two sides' of the story. The male and female sides. This gives the viewer a different aspect of a music video. Comparing this music video with Audrianna Cole's, the editing has a wider techniques that is needed. 'Misplaced' is a narrative story line, therefore need more 'behind the scenes' editing, with the changing of scenes and shots. Where as "Other Side Of The World" can be seen visually throughout the video. 


Mise en Scene:


During this video, the mise en scene is used in 'every day life' where as in Audrianna Cole's video the props that are used are very fairy-tale, following the narrative. The clothing again, during 'Misplaced' is very magical, following the story line, where as the video above is just casual clothing. 

Digi Pack Inlay Ideas

To finalise my digi pack ideas, I have gathered a colletion of props and costume that is needed to build up my photoshoot that is taking place over the next couple of days. To make the evaulation easier and to give a varied artist, I have decided to make the inlay different photos to that on the front and back of the Digipack.

The front and back of the Digipack are still keeping the theme of Alice in Wonderland, where as the inlay designs are different, showing the artist more of herself. The reason for this, is that it creates a more realistic design for digipacks, but also makes the evaulation easier.

The props that I have gathered are:

- Coloured Balloons

The costumes are:

- Denim jacket
- Denim shorts
- Indie vest top
- Bandeau
- Bright wedges
- Knitted cardigan
- Knee high socks
- Coloured headband

My ideas to put everything together is three shoots so that there are three different pages for the inlay with another being a close up of the artist's face.

First shot:

Idea: Amelia standing on a hill or in a field holding bright coloured balloons
Reasoning: Makes the artist appear indie, showing that she is bright and colourful
Props: Bright balloons
Costume: Indie vest top, denim shorts, bare feet

Second shot:

Idea: Sitting or standing on a pavement in a 'city'
Reasoning: Gives the artist an 'edgy' apprearance
Props: N/A
Costume: Leggings or black jeans, bandeau, Bright wedges

Inspired by:

Third shot:

Idea: Close up of Amelia wearing a knitted cardigan
Reasoning: Shows a valuranable side to the artist
Props: N/A

Costume: Knitted cardigan, Knee high socks

Research on Indie Clothing

To gather a greater understanding of what indie clothing is, so that the digi pack will really show the conventions of the genre or in fact push the conventions. I therefore did some research on the clothing.

The definition of indie is independant. This means that indie covers a wide range of clothing as it is what individual people decide on what to wear and what their style is. Girls tend to wear dresses and big cardigans with ankle boots topped with leather or denim jackets. From that style to the other extreme, it could be the most outragious clothing and would still class as indie, therefore this genre is hard to define. All types of genres could be added together and it would overall be classed as indie. Alexa Chung is a great icon to see what is classed as indie.

Progress on Filming

Getting towards the end of our filming sessions, we have developed the materials used. We changed our orginal tripod with a more larger and stable one, therefore, the stabilitly of the camera is better and therefore allows panning and tracking if needed. The zooming quality is also better.

We filmed down a 'corridor' of leaves which acted as an arch way. With the sun setting we got the sun shining through the leaves, which gave a great effect for the varity of lighting within the scenes. Also adding props that is associated with Alice in Wonderland, gave a great effect making it clearer to the audience what our filming is all about. The props consisted of a pocket watch and a 'Drink Me' Bottle.

I felt that this filming session went extremly well. I think that its due to the fact that we have a greater understanding of the shots and angles that are requried for the different scenes and how the camera works.

Analysis of Music Video - Black Eyed Peas

Before the summer, as a group we analysised a music video - 'Where is the love' by the Black Eyed Peas. The music video gives off many conotations throughout the music video. The major one that is constant throughout is the question mark poster. This could be used to represent the meaning that everyone should care for everyone else. This meaning is also shpwn in the name of the song and in various lyrics throughout the song.

There are various religious connotations contained within the lyrics - 'Practice what you preach' in which everyone is looking up to the sky and the lighting is brighter. Another scene in the music video that has a religious connotations is Che Guevara is painted on a brick wall, this also has a symbolic appearance within the video.

Mise en scene:

The main mise en scene in the video is the poster with the question mark, this is because this prop carries the most importance and focus to show to the viewer. Another prop that is also featured heavily, is the black van that the band travel in around the town. The clothing that the members of the band are wearing are 'casual' clothing. The reason for this, is that it allows the audience to feel that they have things in common with the 'popstars'.

Camera:

With the most constant connation, the question mark begins the music video with a close up, the reasoning for this, is that it allows focus upon the poster, showing the viewer that this image is going to be heavily featured. There are many close ups on the posters, this is again due to focus on the important parts that the viewer can associate with the video. Low angle to show the spray paint of Che Guevara. The low angle is used to show the domination of how important the rebilous leader was.

Due to the narrative story line, there is a lot of tracking as it follows many of the charaters with the question mark posters.

Lighting:

The lighting within the music video is dim during the narrative sections, this is due to the important storyline that is trying to be enhanced to the audience. However, in the chorus, the lighting appears lighter. This is due to the fact that this is the part where the audience is more likely going to associate the lyrics with the song. Therefore, if the scene is lighter, there will be more focus on the parts that attracts the audience more.

Digi Pack Ideas

 When planning for the Digipack, I decided to take the scenes from the video and use them for the back and front of the Digipack. I took the dolls house scene, the tea party scene and the hall with the cards falling. I created two shots for each scene, so therefore we would have a choice for the final outcome. After speaking to the rest of the group, they felt that the right scene for the digi pack would be the cards falling. Ideas below:

I then created the back cover for the Digipack. With this, i still kept the main scenes as above so that the front and back both linked together. The ideas for the back cover are singular images that linked with the front cover. 

Photograhs for filming

This photo shows one of the props that we used to film a scene that is taken for the orginal from Alice in Wonderland.

I made the wallpaper below, as origanally, I was going to use this paper and create our own dolls house appearance. However, I felt this wouldn't have give the same effect as actually using a dolls house in itself. 

This was the tree that I was orginally going to use for one of the first scenes. However, speaking to sean (the other member in my group) felt that this wouldnt be right on camera, as we needed a single tree by itself.

This is the tree that we used for the actual filming. This was a single old looking tree that we both felt would be the right prop for the music video.



Change of location for scene

To prevent the music video looking tacky, I have thought about the scenes that I created to make the theme of Alice and Wonderland. However, one of the scenes, I felt would not go to plan and therefore not give the same effect that I would hope it would. Taking this into consideration, I felt that replacing one of the scenes with another idea would in fact be better to show the theme that is trying to be protrayed without making it tacky.

The scene that I felt needed to be replaced was the 'corridor' sence. Orgnially, Alice was going to be filmed in a dark corridor with faceless people walking past. With this, I have decided to change this scene to Amelia walking through, what seems like, walking through a corridor of trees.

The reason why I chose this instead, is that due to the season, the leaves are yellows and red, which give colour to our video. Another reason is that, this provides movement from Amelia. As the actress will walk to and from the camera, allowing movement for the viewers.

Today, I viewed the surroundings of where I felt we could film this scene, which altogether is perfect for the overal image of the scence.

Progress on Filming - Opening Scene

Today, sean and I filmed the scene that begins the music video, where the actress is singing by a large tree. The reason why I chose this as one of our scenes, is due to the symbolic approach to Alice and Wonderland with the iconic rabbit down the rabbit hole.

We gathered many shots of different angles to make the scene more intresting for the viewer. During filming, we mainly left the camera rolling whilest we got different positions for Amelia (actress) and different angles of the cameras. This way it was easier to cut out the unwanted scenes.

Overall, looking back on the filming today, I am not so sure that I decided upon the right scene to portray the Alice and Wonderland theme. However, checking the footage tomorrow, I will then make a final descion to see wether the scene will fit into the video and still make the theme convincing.

Filming Progress

On Monday, we filmed as a group the second major scene that is needed for our music video. I bought some wall paper that I thought looked like it belonged to a dolls house and bought in my dolls house. With this, I took out the three floors so that our actress could fit inside the house. After removing the floors, i pinned up the wall paper inside the dolls house.  

For the first shot, we took the house outside before it got too dark, so therefore we could film the house with natural surroundings rather than a classroom. We took a couple of takes for each shot, so therefore we had a variety of scenes that we could chose from. 

After we took these shots, we then moved the dolls house inside for the close up shots that we felt would be easier to film inside. We varied the shots with the compositons, which worked really well. Due to filming inside, we filmed in a class room, however there was media posters in the background that made the scene seem out of place. Because of this, i pinned up some wall paper that i had made previous. The reason why I made wallpaper as i originally planned on not using a dolls house and using the wall paper instead. 


Original handmade wallpaper:

Where we filmed:

Overall, i am happy with the outcome for this filming session. I feel that the composition and angles that were used creates more intrest for the viewer.