Intertextuality

Notes made to create a greater knowledge for intertextuality

What is intertextuality?

It is the refrence of other media texts within another peice of media

Theorists

Goodwin believed that there were intertextualites to other music videos, films or TV. For example, Madonna used parts of a film in her music video - 'Diamonds are a girls best friend'

Stewart believed that there was a visual refrence in music videos that came from a range of sources. The three most frequant:

• Cinema
• Fashion
• Art photography

So many music videos draw upon cinema as a starting point, since their directors are often film school graduates looking to eventually move on to the film situation

Fashion sometimes takes the form of specific catwalk reqrences and often the use of supermodels e.g. George Michael used this strategy in 'Father Figure' and 'Freedom'