Digi Pack Tutorial

During creating the digipack front cover, I felt that using a black and white image would be better for the overall effect that I wanted to portray. The reason being as I wanted the front cover to show the artist as 'herself' rather than being portrayed within the theme of 'Alice in Wonderland.' A black and white image complimented the artist with the tones and warmth to the image. 

I decided to watch youtube tutorials of how to create the editing required for the image. With this in mind, I then learnt the basics and applied them to the photo that I had previously took. I up loaded the image onto photo shop and performed the task into making the overall image black and white. 

The tutorial that I used is below:

Ideal Fonts

 I decided to research fonts so that I could use it upon all of our ancillary texts. I felt that the font that was already on photo shop was too basic and didn't portray the artist in the way that I felt was necessary. Therefore, I used the website 'da font' to research all the options available. After searching through all the samples, I was left with five that I felt would be best for the artist or in fact the theme that we had created.  


However, after looking at the fonts remaining, I felt that the last option was best for to portray our artist. The reason being, as it can appear girly but is still bold and clear. The other options, did not look right once downloaded onto our product as it gave a different image to how I felt our artist should be portrayed.

  

Last Filming Session

Due to completing our music video, the master shot still needed to be filmed. This shot will be used to fill the gap of the chorus, however using a variety of different shots to make our video more interesting. Originally, we decided that we would film the footage in the main school hall, to provide a long sheltered walkway for Amelia to walk down with cards falling over her. Eventually, sitting down on scattered cards to place the top hat on her head. However, when it came down to filming, the hall was in use for exams and Christmas fare, which meant that we could not use the hall at all, even though we had booked it previous. In need of filming, I felt that we didn't have time to wait for after the weekend and the school play rehearsals, so I decided to look else where. 

Eventually, I decided to film in the courtyard with the roses. I felt that this had connotations and similarities to the original Alice in Wonderland. Using the large cards that I used for the digipack photo shot, I felt that this would provide a more 'fairytale' like surrounding if we scattered the cards in the bushes and along the walk ways. Due to filming after school, the light had got dim which gave the surroundings a naturally darker light (which is perfect for our theme of the video) but with the side lights, lighting up the area. The brick work with the rose bushes created a more realistic appearance for our narrative music video.   

I varied the shots and angles to make the footage more interesting, so that once it was edited it would create a less boring video for the audience. I feel that overall, the footage that was filmed was a success, with the angles and shots making it more interesting for the viewer.  

Audience Feedback

To gather audience feedback, our videos were shown in assembly so that we could collect a wide range of feedback from people with all types of music preferences. Prior to assembly, we created a questionnaire for everyone to answer so that there were specific questions for everyone to answer. Deciding on four questions that cover all aspects of the video, included genre, authenticity, how effect the video was and criticisms. However, when the assembly was held, our video was not yet completed which meant that there were gaps during the chorus. This meant that our master shot had not being edited into the video at this stage. 

After looking back at the sheets with the feedback there was a variety of different comments, most helpful, however some were just simple which gave no context within the feedback. I created a mind map titled with the main points to section off all the helpful comments. This is ultimately be incredibly useful when completing the evaluation placing the comments upon our video when on youtube. The comments that I felt were helpful were mostly positive, however the more negative criticism are wrote in blue on the mind map. Most of the hand outs came back with similar comments of what could be done better or what we have done well in.

 

Audience Feedback on Prezi

Audience Feedback Questions - For Assembly

To gather a mass feedback for our video, we were given the opportunity to show our video during assembly. The reason for this, is it provides a large audience with people of different ages and music types. 


The questions that we are going to ask are:


1) Do you feel that our music video fits into the genre? (indie/pop) Why?
2) Does our music video look authentic? Why? 
3) What aspects of the video do you find effective?
4) Any criticism that you feel we could benefit from?


From this, we will hopefully get some beneficial responses from the audience. The questions that we have asked has covered the main aspects of what we can learn from. 

Magazine Advert Research

To create our magazine advert for our digipack, we researched a similar artist compared to that of our own. Therefore, we used Laura Marling, however her promotion for her singles rather than her album.

Last Filming Session

To create our master shot, I decided to end the filming so that we can concentrate on the editing of our music video. I gathered large playing cards (that I used for the photoshot) and positioned then around the courtyard. I chose this area as I felt it copied the origianal Alice in Wonderland, however with our own twist. 

I filmed after school so that the lighting was darker but with the lights, giving a glow on camera. This meant that the lighting was complimentary to Amelia and on camera. I used a variation of shots and angles, which meant that the master shot had different aspects of the same shot. It meant that when the audience had different shots to look at. 


I created a narrative approach to filming, due to the fact that it was the master shot which carried the main narrative. Amelia (Alice) is holding a book which is a link to the original Alice in Wonderland. She carries it through the courtyard which is scattered with large cards where she walks to a bench and sits down with the book beside her. 


Overall, I feel that this filming session was a success due to the shots and lighting that was created on camera. However, after the filming session, I felt that it could have gone better, although looking back at the footage, the footage that I gathered, works well for the master shot.